Okay, let's be real for a second. The absolute best time to book isn't always during a "sale." Sometimes, the sale is just a cleverly-marketed normal price.
But when you catch a real British Airways sale—when flights to Europe drop below $400 or Business Class halves in price—it feels like winning the lottery.
So, when does the sale start? Soon. Probably. The answer is: keep your eyes open, your email set to "priority," and your passport ready.
Now, go grab another coffee. And maybe start packing. Just in case.
