Natural flavors in Bubly are exactly what they say on the can: flavor compounds extracted from real plants, fruits, or other natural sources. Think of them as the essence of a fruit, captured without the sugar, pulp, or calories. The FDA defines “natural flavor” as anything derived from a spice, fruit juice, vegetable, yeast, or even bark.
So no, it’s not a lab-made chemical cocktail—but it’s also not a whole strawberry floating in your can. It’s more like the soul of that fruit, distilled into a drop. That’s why Bubly can taste like a mango without containing a single drop of mango juice.
For context: most flavored seltzers use the same trick. Bubly just happens to do it with a playful, almost whimsical recipe design—like naming flavors “Cherry” and “Peach” while keeping the ingredient list brutally short.
