Seltzer’s rise isn’t just about health. It’s about ritual. In a world where everyone’s trying to optimize their day, popping open a can of fizzy water gives you that “I’m having a treat” feeling without the crash. It’s the millennial answer to the mid-afternoon slump.
Think of it as the beverage equivalent of a weighted blanket. It comforts you, hydrates you, and gives your hands something to do while you doom-scroll Twitter or finally respond to that email from your aunt.
Plus, let’s be honest—the sound of a can cracking open is one of the top ten satisfying noises ever recorded. It’s right up there with rain on a window and a cat purring.
