I know what you're thinking: "Isn't this just for tourists or people with no budget?" No, it isn't. Pick & Cheese is surprisingly accessible for a Covent Garden spot, especially if you treat it like a clever snack stop rather than a full dinner. You can pop in, grab a £6 plate of baked brie with black garlic, and be on your merry way in ten minutes. It's faster than a sandwich, way more fun, and you get to feel like you're in a sci-fi movie about cheese.
There's also the sheer delight of choosing your own adventure. The conveyor belt is colour-coded: red for cow's milk, blue for blue cheese (obviously), green for goat, and so on. You can try a stinky washed-rind cheese that smells like a farmyard but tastes like heaven, or a mild, creamy gouda that's basically a hug. The plates come with little cards, so you know exactly what you're eating. It's like a dating app, but every swipe results in something delicious.
Pick & Cheese: World’s First Cheese Conveyor Belt Restaurant | The
A Real-Life Scenario
Picture this: you're in London, it's drizzling (as it always is), and you've just spent an hour staring at street performers in Covent Garden. Your feet hurt. Your patience is thin. You stumble into Pick & Cheese, sit down, and within seconds a plate of smoked cheddar with apple and walnut glides past. You grab it. It costs less than a cocktail. You eat it. The world is suddenly okay again. That is not a metaphor—that is a genuine Tuesday afternoon for me last month.
Or maybe you're on a date and you want to look sophisticated without trying too hard. Nothing says "I have a personality" like casually plucking a tiny plate of stilton with pear and honey off a moving belt. It's interactive. It's fun. It's the opposite of that awkward silence when you're staring at a menu and pretending you know what "comté aged 18 months" means.
