Next up, Swytch, the company that turns your regular bicycle into an electric one. Founder Oliver Montague walked into the Den in 2017 with a prototype and a tiny budget. Two Dragons—Jenny Campbell and Touker Suleyman—offered a joint deal: £50,000 for a 28% stake. Montague accepted, but only gave them 16.6%.
Here’s the kicker: Swytch is now valued at over $100 million. That means Jenny and Touker’s stake is worth a cool $16 million. Not bad for a bike part, right? The Dragons who scoffed at the idea? They’re probably still pedaling uphill in their Ferrari. The lesson: never underestimate a gadget that makes your commute less sweaty.
