First, let’s talk about the construction. Have you tried ripping one of these things? Go on, give it a go. I dare you.
It feels like it’s made from recycled car tires and dinosaur bones. You could haul a small child, a watermelon, and a bag of flour in it without breaking a sweat. The handles don’t dig into your fingers either. Miracle.
Compare that to the flimsy single-use bags from other shops. Those things disintegrate if you look at them wrong. The M&S bag laughs in the face of a broken wine bottle.
A Brief History of Embarrassment
Remember the shame of forgetting your bags? You’d have to buy a new one, and the cashier would give you the look. The “you just killed a sea turtle” look.
But with these bags, it’s a trophy. You don’t forget them; you display them. You walk through the car park with a bag full of Percy Pigs, feeling like a king. Or a queen. Or a very smug monarch.
M&S makes big change that's 'better environmentally' in all UK stores
And the designs! Remember the old green one? Classic. Then they went all fancy with the Neo ones. The black and white pattern. Suddenly, your shopping bag is an accessory. Who knew?
I once saw a woman using it as a beach bag. Brilliant. Multi-tasking at its finest. That’s a 10-pound handbag that also holds your suncream and a prawn sandwich. Bargain.
