Today, hundreds of thousands of Brits are staring at an ITV logo that looks like a frozen screenshot from 1995. It’s a collective, frustrating, hilarious moment. We are united in our outrage and in our refusal to actually call the helpline—because who has time for that?
So pour a strong cuppa, retune your box, and remember: the pigeons will eventually get bored. And if all else fails, you can always watch ITVX on your phone—if you’re willing to sit through four minutes of ads for cat litter. Welcome to British telly, folks. It’s chaos, but it’s our chaos.
