Don’t forget the Virgin London Marathon app or the annual “golden ticket” social media contest. Some years, they hide a single entry code inside a bag of crisps or a pair of socks. I’m joking. Mostly. But if you see a marathon-branded cereal box, buy it immediately.
Also, there’s the deferred entry loophole. If you get in for 2026 but break your leg trying to high-five a dog, you can defer to 2027. So, if you know someone with a 2026 place, maybe gently push them down a flight of stairs. I’m joking. Again, mostly.
