Let’s be honest: we’re not talking about world peace. But we are talking about happiness. A dozen doughnuts is a social contract. You bring the box, and suddenly you’re everyone’s favorite person. Friendship achieved.
And compare it to other stuff: a dozen doughnuts costs less than a single cocktail in a fancy bar. It’s cheaper than a tank of gas. It’s the same price as a mediocre pizza. The choice is clear.
Krispy Kreme is selling a dozen donuts for just $1! Here’s how and when
Also, unlike a pizza, you can eat a doughnut in one hand while high-fiving with the other. Efficiency.
