So, what's the thinking behind this ad stunt? Are they just trying to bombard us with their brand, or is there something more clever going on? Maybe they're trying to create a sense of familiarity, so when we see their ads, we're like "oh, Hansen's, yeah, I know those guys"?
It's kind of like when you're at a music festival, and you see the same sponsor's logo everywhere - after a while, you start to feel like they're part of the experience, you know? And that's what Hansen's is trying to do, make their brand synonymous with entertainment, with fun, with good times.
But, is it actually working? Are people really paying attention to these ads, or are they just tuning them out like we do with most commercials? Maybe it's a bit of both - maybe some people are like "yeah, Hansen's, cool, I'll check them out", while others are just like "meh, another ad"?
PROMOTIONAL STILLS: Robert Pattinson as Chris Hansen in Primetime
