Okay, you’ve cleaned the rod. You’ve changed the batteries. You held the pilot button until your thumb cramped. Still nothing.
Take a deep breath. Sometimes the unit needs a full reset. Turn the gas valve to ‘OFF.’ Wait five minutes. Turn it to ‘PILOT,’ relight, and hold it for a full ninety seconds. Then switch to ‘ON.’
If it still won’t cooperate, admit defeat. That’s not failure; that’s wisdom. A certified gas tech can diagnose a faulty thermopile (cheap fix) or a dead control module (less cheap, but still worth it).
You’ll survive. You have blankets. You have Netflix. And next time, that fireplace will light on the first click. Or else. You’ll give it the look.