Franco Manca isn’t alone. Byron Burger, PizzaExpress, and even Gail’s Bakery have all felt the heat. The UK’s hospitality sector is wobbling under what industry insiders call a “perfect storm” of energy costs, national living wage rises, and a lingering customer caution post-pandemic.
Cultural reference time: Remember the scene in Chef where the food truck is the only thing that works? In 2026, the big, beautiful dining room is becoming a liability. Small, scrappy, or delivery-only models are the new rockstars.
Fun fact: The sourdough craze Franco Manca ignited actually sparked a 300% increase in UK home-baking during lockdown. So while the restaurants shrink, the culture lives on in your kitchen.
Survival Hacks for Pizza Lovers
Can’t bear to lose the sourdough tang? Make your own starter. It takes a week, but it costs next to nothing. You only need flour, water, and a little patience—something Franco Manca taught us to value.
Franco Manca to close 16 restaurants as 225 jobs put at risk - Grocery
Another tip: Visit during off-peak hours. Many surviving restaurants are offering early-bird discounts or lunch specials to keep the tills ticking. It’s a great way to support the business while saving two quid.
Finally, consider the shared plate approach. Split a pizza with a friend and add a side of courgette fries. Your wallet stays happy, and you taste more of the menu. It’s the Italian way—la dolce vita on a budget.
