You read the first line, and your stomach drops. You read the second line, and you start calculating your monthly budget. By the third line, you’ve already decided you’re furious and will definitely cancel tomorrow—until you realize you’re too lazy to figure out the password for your account settings.
Price Increase Letter Format
We’ve all become amateur sleuths with these letters. You scan the fine print for a grandfather clause. You look for a secret opt-out link that says “click here to keep your 2019 pricing and adopt a pet goat.” Spoiler alert: that link doesn’t exist. It’s just a beautiful lie we tell ourselves while staring at the letter.
The Classic Excuses We’ve Heard A Thousand Times
My personal favorite is the “volatile market conditions” excuse. I imagine a tiny, angry market made of stock tickers and angry vegetables shaking a fist at the letter writer. Then there’s the “inflation adjustment.” Inflation is a scary word that businesses use like a magic wand. Poof! Your $9.99 becomes $12.99, and somehow it’s the economy’s fault. You can’t argue with the economy. The economy is a faceless monster that eats your loose change.
Let’s be honest, sometimes it’s about nothing but pure greed. And you know what? That’s okay. I respect the hustle more than the fake concern. One letter I got literally said, “We are increasing prices due to our unprecedented popularity.” Translation: “Too many people love us, so we’re going to charge you for it.” I actually laughed out loud. That’s a power move I can respect, like a cat knocking a glass off the table just to assert dominance.
Example Of Price Increase Letter To Customers | Detroit Chinatown
