You should care because brunch is about joy, not just fuel. It’s that slow morning where you catch up with a pal, laugh about bad dates, or just sit alone with a newspaper and a giant pot of tea. Finding a cheap spot means you can do that more often. You can invite a friend without checking your bank balance first. You can treat yourself without the treat becoming a guilt trip.
So next time someone says London is too expensive for nice things, smile. You know the secret map: the hidden counter in Peckham, the noisy café in Bethnal Green, the bagel shop that never sleeps. Go, eat, enjoy. Your wallet will thank you, and your weekend will be infinitely better for it. Now, who’s for another cuppa?